a digital donation platform for non-profits in Thailand
Role
Product Manager
Product Strategy
User Interviews
Market Research
Duration
3 Weeks
Tools
Keynote
After Effects
Figma
📍 Bangkok, Thailand
This was small product idea development project I lead during my summer internship as a product manager at KBTG.
1. Lack of Trust
Public trust in charities is in decline due to cases of scam, fraud and transparency.
2. Low Exposure
Many effective organizations lack resources to increase exposure to public and gain donor trust
3. Disproportionate Distribution of Funds
90% of raised fund mainly goes to the top 10% of the most well-known organizations.
After conducting research through interviews and articles, I discovered that there are many types of donors. I decided to focus on two and created a user persona in order to better empathize with the users. My team and I also interviewed 5 non-profit organizations in order to discover their pain points and needs. I summarized the findings into the user persona.
User Persona: Donors
To help non-profit organizations increase transparency, track donations and have a better reach.
Donors can browse through campaigns, donate through a seamless transaction experience and track their donations.
Platforms will also be available on digital donation box (to attract attention and increase exposure)
Made with Adobe After Effects and Premiere Pro
My idea was further developed and won the company's internal hackathon competition.
Learned how to conduct effective user interviews (Setting research objectives, how to not ask leading questions etc.)
Learned the importance of validating assumptions when developing a product idea
Learned how to collaborate in a real-world environment
Improved my pitching and public speaking skills as well
These are some of the slides from my final presentation.
