Here's a bit more about me.

Designer by day, musician by night, lifelong learner, and aspiring entrepreneur.

Born and raised in Bangkok, I’m a designer driven by curiosity, a love for understanding people, and a passion for solving problems.
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Earned a degree in Business Administration at the University of Southern California & recently completed a Master's in Technology Management at Columbia University.

MY STORY

Brief recap of my career journey.

I started in marketing.

I loved the blend of strategy and creativity, creating campaigns to solve business challengeI got deeper‍

I became fascinated by data and human behavior.

I pursued a minor in Applied Analytics and secured a product management internship one summer. That’s where I first stumbled upon UX design—and realized its impact on a product’s success.

Transitioning to UI/UX

With a graphic design background, I took the leap, teaching myself UX/UI during COVID. I threw myself into hackathons, freelance projects, and agency work, discovering my love for problem-solving and creating products that make a difference.

Bridging design with business strategy

Most recently, as a product designer on the growth team at a global travel company, I found my sweet spot—where design, marketing, and business strategy collide. I discovered a love for solving problems, collaborating with diverse teams, and advocating for users in a business-driven environment.

What's next?

I’m always looking for new challenges that push me to grow and make an impact. I want to keep building, learning, and collaborating with passionate teams to bring ideas to life.
BEYOND WORK

Training for my first marathon.
Playing racket sports.
Writing songs and producing.

Some of my favorite things.

Books that inspire me.

I love memoirs and books that challenge my thinking and offer new perspectives on life. Here are a few of my favorites:
  • Greenlights - Matthew McConaughey
  • Think Again - Adam Grant
  • When Breath Becomes Air - Paul Kalanithi
  • Tuesdays with Morrie - Mitch Albom
  • Maybe You Should Talk to Someone - Lori Gottlieb
  • The Glass Castle - Jeannette Walls
  • Know My Name - Chanel Miller

Music obsessions.

RECENT ARTISTS ON REPEAT

  • Fred Again
  • Sade
  • Andy Gibb
  • Norah Jones
  • Tems

FAVORITE ALBUMS OF ALL TIME

  • Mac Miller - Swimming
  • Stevie Wonder - Songs In The Key of Life
  • Fleetwood Mac - Rumours
  • Radiohead - In Rainbows
  • Frank Ocean - Blonde
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In my free time, I love staying creative - whether it's editing videos, to writing poems, or illustrating, I love exploring new things.

LEt's make something together!

Whether it's about design, music, or what inspires you - I'd love to chat.

Thank you for taking the time to learn more about me.

Let's connect

Email: graceleeswadtrakul@gmail.com
Feel free to reach out for collaborations, work opportunities, or just a friendly hello

Designed and built from scratch by Grace Leeswadtrakul © 2020
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