Here's a bit more about me.

Designer by day, musician by night, lifelong learner, and aspiring entrepreneur.

I'm a designer fueled by curiosity, a passion for problem-solving, and a strong commitment to advocating for users.
‍
Born and raised in 🇹🇭 Bangkok, Thailand, my journey has taken me across continents—from earning a degree in Business Administration at the University of Southern California to completing a Master's in Technology Management at Columbia University.

MY STORY

Brief recap of my career journey.

Started off in marketing

My journey started with a love for the blend of strategy and creativity, which led me to marketing. I loved coming up with creative solutions to tackle business challenges.

Discovered the power of analytics

As I delved into marketing, I became fascinated by how data reveals human behavior patterns. Drawn to this, I pursued a minor in Applied Analytics and secured a product management internship one summer. This experience opened my eyes to the different roles within a product team.

There, I stumbled upon the world of UX design—and realized how crucial it is to a product's success.

Transitioning to UI/UX

With a foundation in graphic design, I took the initiative to teach myself UX/UI and design thinking processes during the COVID quarantine. I spent that entire period diving into hackathons, freelance gigs, and working at a digital design agency, where I discovered my love for problem-solving and the chance to create positive impacts on a global scale.

Bridging user-centric design with business strategy

In my recent role as a product designer on the growth team at a global travel company, I found myself at the intersection of design, marketing, and strategy. I discovered a love for tackling complex challenges, collaborating with diverse teams, and advocating for users in a business-driven environment.

What's next?

I'm constantly seeking new challenges that allow me to grow and make a positive impact. I want to continue collaborating with passionate individuals to bring innovative ideas to life. My journey is guided by these core principles:
  • Curiosity - Always learning, question the norm, and explore what's possible.
  • Transparency - Honest, clear, and straightforward in communication & collaboration.
  • Empathy - Advocating for both users and stakeholders, understanding their needs, and creating with intention.
BEYOND WORK

Training for my first marathon.
Playing racket sports.
Writing songs and creating music.
Chasing new experiences.

These are some of my favorite things.

Books that inspire me.

I’m drawn to memoirs and books that challenge my thinking and offer new perspectives on life. Here are a few that have left a lasting impact on me:
  • Greenlights - Matthew McConaughey
  • Think Again - Adam Grant
  • When Breath Becomes Air - Paul Kalanithi
  • Sapiens: A Brief History of Human Kind - Yuval Noah Harari
  • Tuesdays with Morrie - Mitch Albom
  • Maybe You Should Talk to Someone - Lori Gottlieb
  • The Glass Castle - Jeannette Walls
  • A Little Life - Hanya Yanagihara
  • Know My Name - Chanel Miller

Music obsessions.

RECENT ARTISTS ON REPEAT

  • Fred Again
  • Sade
  • Andy Gibb
  • Norah Jones
  • Tems

FAVORITE ALBUMS OF ALL TIME

  • Mac Miller - Swimming
  • Stevie Wonder - Songs In The Key of Life
  • Fleetwood Mac - Rumours
  • Radiohead - In Rainbows
  • Frank Ocean - Blonde
Feature imageFeature imageFeature imageFeature imageFeature image

In my free time, I love staying creative - whether it's editing videos, to writing poems, or illustrating, I love exploring new things.

LEt's make something together!

Whether it's about design, music, or what inspires you - I'd love to chat.

Thank you for taking the time to learn more about me.

Let's connect

Email: graceleeswadtrakul@gmail.com
Feel free to reach out for collaborations, work opportunities, or just a friendly hello

Designed and built from scratch by Grace Leeswadtrakul © 2020
Follow me elsewhere
LinkedInSpotifyBehanceFacebook