Reimagining the future of traveling post-pandemic

a mobile application to provide hotel guests with a "contactless travel" throughout their stay

Role
UX/UI Design

Team
View Kuphirun
Me

Duration
1 Week

Tools
Figma

THE PROBLEM

How can we help hotels adapt to the new normal, accommodate changed consumer behavior, and rebuild trust during travel?

Hotels were one of the first industries affected by the pandemic and will be one of the last to recover. Hotels will need to adapt to the evolving needs of guests.
Travelers less likely to travel after COVID-19
Have evolving expectations → new hygiene standards
Covid= accelerator → digital/contactless experiences will become the norm
Hotel data benchmarking firm STR estimates that hotels that are still open globally are at less than 30% occupancy. In many European countries, the few hotels that are still open are only at 10 per cent occupancy.
Future guests will ultimately be concerned about traveling eg. virus fears, increased fear of crowds, human contact
Hotels have to create an image where guests feel safe and secure

DESIGN QUESTION

How might we restore trust in the hospitality industry post COVID-19, while still offering them a luxury experience?

IDEATION

We listed out key touch points where guests would come in contact with hotel staffs. Our product aims to minimize these real-life interactions and provide guests with a safe and smooth experience throughout their stay.

SOLUTION

Digitizing a luxury hotel experience through a mobile application
‍Technology is the key tool in the revival of travel.
‍
We aim to provide a “contactless travel” for guests through a digital platform that will allow for contactless activities during guests’ stays in hotels.

User Flow

Style Guide

KEY FEATURES

Digital Check-in

Access credentials will be sent directly to guests' phone, before guests arrive. They can go directly to their room, without having to check in or wait in a registration line.

Digital Key

After confirming reservation and checking in, guests will have access to a mobile key. The key will later be accessible on the homepage.

Discover Hotel Experiences

Designed to help travelers find and explore unique experiences offered by hotels directly within the app. This feature enhances the travel planning process by providing a curated selection of activities and amenities tailored to guests' interests.

Guests can browse a wide range of hotel experiences, from spa treatments and gourmet dining to adventure activities and local tours

In-app Booking

Seamlessly book experiences directly within the app, ensuring a hassle-free and convenient planning process.

Personal Digital Assistant

Chatbots (Virtual Operator) enhance the guest experience by providing seamless digital interactions and assistance throughout their stay.

Keep guests informed with regular updates about hygiene and safety measures, address guest inquiries, providing recommendations, and ensuring their needs are met promptly.

Digital Concierge

Provides guests with services such as personalized itinerary, series of activity recommendations, and restaurant reservations all through the guests' mobile phone.

Conclusion & Key Learnings

How to be more organized from collaborating remotely - making sure everything was centralized and accessible to both of us in order to ensure design consistency within the project
Designing in a new visual design style - making sure our style reflects product branding of a luxury hotel experience
Working with another designer - creating a style guide and making sure our designs were consistent throughout the product
Overall, this was a fun challenge, taking on a novel concept we have not encountered or seen before in the market