Hi, hello, welcome!
I'm Grace Leeswadtrakul.
I design products that drive
growth, loyalty and engagement.

Product designer, based in NYC, with a background in marketing.
Currently designing games & rewards in Web3.  

STRATEGY • GROWTH • DESIGN SYSTEMS • UI/UX

How can we build loyalty in a competitive booking platform?

At Agoda, I led the end-to-end design of loyalty and cashback rewards, rethinking user flows to increase retention.

PERSONAL CAPSTONE PROJECT  • STRATEGY  • UI/UX

Bringing my capstone project to life: A social network for musicians

Musefuse is a platform that empowers musicians to connect, collaborate, and grow their careers.

Dashboard mockup
PASSION PROJECT  • RESEARCH  • UI/UX DESIGN

Turning food waste into opportunity: Designing Hiww

A mobile app that connects restaurant surplus to consumers at discounted prices, reducing food waste while maximizing business revenue.

Food waste app - Hiww
PERSONAL CASE STUDY • UX • RESEARCH • INTERACTION DESIGN

Redesigning search and explore with Pinterest data to tackle content irrelevancy

Leveraging insights on shifting user intent, evolving interests, and sparse behavioral data, I reimagined Pinterest’s search and explore features to tackle content irrelevancy and enhance user engagement.