Hi, I'm Grace, a multi-disciplinary designer  based in NYC, bridging design, strategy, analytics, & impact to create meaningful experiences.

Recently → Graduated from Columbia University in Tech Management.
Previously → Growth product designer @ Agoda.com.
Currently → Freelancing & designing websites for nonprofits.

See my past product case studies below!

STRATEGY • GROWTH • DESIGN SYSTEMS • UI/UX

Leading end-to-end revamp of AgodaVIP for loyalty and retention

At Agoda, a leading online travel platform, I joined the growth & retention team and owned multiple design projects focused on enhancing loyalty programs and cashback rewards.

PERSONAL CAPSTONE PROJECT  • STRATEGY  • UI/UX • WEB

Designing my capstone business project: A social network for musicians

Musefuse is a platform that empowers musicians to connect, collaborate, and grow their careers. I merged my passion for music with my product design skills to bring this capstone project to life during my graduate program at Columbia.

Dashboard mockup
PASSION PROJECT  • RESEARCH  • UI/UX DESIGN

From market research to design: Tackling Thailand's food waste problem with Hiww

A mobile app connecting end-of-day restaurant surplus to consumers at promotional prices, focusing on targeted market segments through strategic research and design.

Food waste app - Hiww
PERSONAL CASE STUDY • UX • RESEARCH • INTERACTION DESIGN

Redesigning search and explore with Pinterest data to tackle content irrelevancy

Leveraging insights on shifting user intent, evolving interests, and sparse behavioral data, I reimagined Pinterest’s search and explore features to tackle content irrelevancy and enhance user engagement.